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NESIAN ARTISTS SAY AI IS HERE TO STAY, BUT MUSIC NEEDS SOUL

Jordan VELA By Jordan VELA |

NESIAN ARTISTS SAY AI IS HERE TO STAY, BUT MUSIC NEEDS SOUL

Artificial Intelligence is rapidly changing the music industry, but Pacific artists performing at the Nesian All Stars say while AI is becoming part of music production, it can never replace the emotion, creativity and stage presence of real artists.

Speaking before the night's performances at Lamana Gold Club, Solomon Islands and PNG artists shared their views on how AI is reshaping the music industry.

Headlining artist Sharzy said many musicians were initially skeptical of AI, but attitudes have changed as more artists begin using it as a production tool.

"At first, musicians were saying AI wasn't good. But now everyone uses it in some way. It helps improve audio quality and gives you the ideas before you record the final version. AI is here to stay, and it helps raise the standard of music."

Sharzy said he sees AI as a creative assistant rather than a replacement for musicians.

Agreeing Solomon Islands artist Trabol Sum said AI is becoming part of the industry but believes listeners will always recognise genuine music.

"When you create a song yourself, you put your soul and feelings into it. AI doesn't have that. As time goes on, fans will know the difference between original music and songs generated by AI."

He said audiences would ultimately decide which music they value most.

On the other hand, PNG artist Viginuts said AI brings both opportunities and challenges.

He said younger generations are embracing the technology, but he also worries it could reduce appreciation for musicians who spent years developing their talent without modern tools.

"There is a good side and a bad side. AI can help, but we must also respect the struggles of artists who worked hard to develop their music long before these technologies existed."

While adding on their views, joining in is Venue Host, Lamana Hotel General Manager Jacquie Simons who said AI should not be viewed only as a threat because it can also help artists develop new styles and improve production.

However, he believes live performances will always separate genuine performers from artists who rely heavily on technology.

"The charisma, the soul of the music and the connection with the audience happen on stage. That's what will show who the real artist is."

While each artist had a different perspective, they shared one message, AI is becoming part of the future of music, but originality, emotion and live performance remain qualities that technology cannot replace.